Practice before
you go live.
AI media training with NZ journalist personas. Learn the frameworks, do the reps, get scored.
Most people get a one-hour theory briefing, then walk into their first real interview with zero practice. That's what this fixes.
Learn
Short modules on ABC, bridging, key messages, and how NZ journalists actually work. Written from 10 years of experience, not generated by AI.
Practice
Live voice conversations with AI journalist personas. Five archetypes — from calm deep-divers to aggressive ambush interviews. Webcam on.
Review
Post-session feedback as narrative, not just scores. “At 3:24 you bridged cleanly to your key message. Strongest moment of the session.”
Feedback that tells a story, not just a number.
Every session generates a detailed debrief — what you did well, where you slipped, and exactly when it happened. Watch yourself improve across sessions.
Returned to key messages 3 times. Missed one opportunity at 5:10.
Strong bridge at 3:24 — clean pivot from budget concerns to outcomes.
Two filler word clusters. Slight hesitation after the budget overrun question.
"Yes. We're on track." — direct and quotable. Good.
The journalists
Calm, methodical, relentless follow-up
Fast, aggressive, interrupts, tries to throw you
HardDetail-oriented, knows the brief, tests your knowledge
Warm and casual — until the sharp question lands
Doorstep, breaking news, high stakes, no prep time
HardSame frameworks. Same pressure. Unlimited practice.
For people who face media — not media professionals.
Business leaders facing product or sponsorship interviews.
Government and council spokespeople.
NGO and community organisation leaders.
Scientists, doctors, academics asked to comment on air.
Iwi organisations engaging with mainstream media.
Comms teams prepping multiple spokespeople.
Built by a New Zealand communications professional with 10 years of experience preparing spokespeople for media — not a tech company. The AI delivers the practice. The methodology behind it comes from the room.